Avenue de la Toison d’Or 26-28

Super shopping experience

ProWinko has created an impressive project on the most highly prized promenade in Brussels: Le Toison d’Or. The design draws inspiration from the Brussels architectural tradition and fits in with the environment. The project consists of a mix of residential units and no fewer than 13000 m2 of shopping space. The Toison d’Or has been hailed as one of the crown jewels of Brussels by the media. Four flagship stores have taken up residence in the shops with extra height and volumes, three of which are completely new retail concepts in the Belgian shopping landscape.

Interview Ben van Berkel

Intended use

Retail, residential, parking, crèche


Apple, Bodum, M&S, ZARA

Delivery date



Ben van Berkel of UNStudio in cooperation with Jaspers & Eyers